Mad Makers expertise
Clear ideas.
Websites
that carry them.
An identity that sets you apart. A website that makes your offer clear. An experience that invites people to take the next step.
Find my starting pointIdentity & content
A brand
people recognise.
Find what makes you recognisable, then express it through words, images and interfaces.
Positioning, audiences and references give creative decisions a direction. Typography, colours, composition and tone of voice then form a coherent whole, ready to be used across your materials.
- Scope & messageOffer hierarchy, key messages and content structure.
- Art directionVisual direction, typography system, palette and composition principles.
- Content & adaptationsWeb copywriting, image selection and formats suited to the agreed materials.
What you take away An agreed direction and reusable assets, with formats and usage rights specified in the quote.
Web design & development
The desire to explore.
The ease of taking action.
Visitors need to understand where they are, what you offer and how to move forward.
Bring content, design and functionality together in one experience.
Brand website, corporate site, product launch or online shop: journeys start with real uses. The design is developed for mobile and larger screens, then built to stay readable, responsive and manageable.
- Journeys & interfacesSite structure, mockups, components and clear calls to action.
- Development & CMSResponsive development and editable content, based on how much control you need.
- Useful connectionsBooking, payments, forms, CRM or data: integrations scoped to the project.
What you take away A tested website, the agreed access credentials and an introduction to managing your content.
When motion serves the message
A world.
To explore.
Animation, video and 3D can explain an idea, establish an atmosphere or invite exploration. Their role depends on the story and your visitors’ devices.
Experiences are designed with a mobile version, alternatives to demanding effects and respect for reduced-motion preferences.
Two independent studio explorations. They demonstrate a skill set without affiliation with the brands featured.
SEO & ongoing development
Live.
And moving forward.
Launch marks the beginning of a website’s life. What comes next is guided by priorities.
questions.
content.
indicators.
Observations.
Decisions.
Improvements we track.
Help your offer stay discoverable, understandable and maintained over time.
Support starts with the state of your website, your market and the available data. Actions are prioritised: remove a technical obstacle, clarify a page, create useful content or improve a journey.
- Technical & editorial SEOIndexability, structure, internal links, content and local SEO where relevant.
- Measurement & interpretationSearch Console, useful events and audience measurement according to visitors’ consent choices.
- Maintenance & developmentUpdates, fixes and new requirements within an agreed support scope.
What you take away A prioritised action plan and agreed reviews. Search rankings and revenue are not guaranteed.
Quality, even in what you cannot see
Good design shows.
Care stands up to scrutiny.
Technical decisions are part of design: what loads, what responds, what remains accessible and what you can develop further.
01Real-world performance
Appropriately sized images, progressive loading and proportionate animation. Checks cover loading speed, responsiveness and visual stability on the pages and devices agreed for the project. Field measurements complement lab tests when enough data is available.
Reference: Core Web Vitals02Accessibility from the start
Keyboard navigation, contrast, heading structure, labels and reduced motion inform the design. A full audit and compliance process require a separate scope.
Reference: WCAG guidelines03Control & handover
We agree on which content you need to manage. Delivery includes the credentials, source assets and training specified in the quote. Hosting, subscriptions and third-party services are identified so you understand the running costs.
04SEO & AI-assisted search
Pages that search engines can access, reliable information, a clear structure and content that answers your audiences’ questions. These fundamentals also support Google’s AI features; inclusion in their answers cannot be promised.
Reference: Google Search documentationInside the studio
Your idea.
The tools it needs.
Together, we choose what serves your project, your budget and the control you need.
Let’s start with what you need- Design.Figma
- Publish.WordPress
- Sell.Shopify
- Connect.Supabase
Where does AI fit in?
A helping hand for exploration and prototyping. The studio leads the art direction and checks both content and code. Uses and data are agreed with you.
What about 3D websites?
Yes, when it serves the story: an object to handle, a scene that sets the mood, a transition that guides. Three.js, WebGL and GSAP, with a lighter mobile version and a still alternative when motion is reduced. The site you are browsing is one example.
From our first conversation to launch
Moving forward.
Together.
You see the project take shape.
You approve the key stages.
- The direction
We listen.
An agreed brief, scope and timeline.
- The design direction
You see the possibilities.
Designs to explore, discuss and approve.
- The result
You try it out.
Your staging website, ready for you to explore.
- What’s next
You take the reins.
Your website is live, with access credentials and a guided handover.
Your next chapter
Where are
you now?
The right scope starts with your situation.
Lay the right foundations.
A new business, a new offer or a first website. The goal is to make your proposition understandable and create a credible first point of contact.
- Clarify the offer and audiences
- Define a visual direction
- Build the essential pages
Starting point: your business, your audience and a target date.
Let’s discuss this projectBuild on what exists.
Your website no longer reflects your standards, its content is hard to manage or its journeys lack clarity. We start by understanding what deserves to be kept.
- Review the website, content and available data
- Rethink the journeys and design
- Prepare the migration and relevant redirects
Starting point: your current website and what is holding you back.
Let’s discuss this projectInvest where it matters.
The website is live. You want to expand your offer, connect a tool or improve visibility. Next steps are chosen based on actual use and available observations.
- Prioritise improvements
- Improve content or add a feature
- Measure, adjust and maintain
Starting point: your goals and the available access or measurements.
Let’s discuss this projectWhat budget should I plan for?
Essential site at €1,500 excluding VAT, showcase site at €2,200, identity and website together at €3,200. Identity alone costs €900 and an interactive signature can be added from €900. Local SEO support is €350 excluding VAT per month, technical maintenance €59 per month. The quote specifies what is included and any third-party costs.
How much time is needed?
A simple website can be completed in 10 to 14 days after content approval. A redesign, shop or interactive experience needs a schedule suited to its complexity and approval stages.
Can we work with what already exists?
Yes. An existing identity, website, content or tools can be retained. Their condition and the available access help determine what can be reused and what needs a fresh foundation.
What should I prepare for the first conversation?
Your business, audiences, goal and what is not working today. A website address, a few references, a deadline and an indicative budget are enough to get started. We can develop the brief together.
Who manages the website after handover?
You receive the credentials and assets agreed in the contract. Editable content and training are defined beforehand. Ongoing support can then cover updates, SEO and new features.