01 / Understand before designing
A decision-maker hears about ARMD and looks up the consultancy. What should they understand when they arrive?
ARMD advises companies and institutions on business intelligence and strategic influence. Referrals and trust play a central role in its work.
The initial brief focused on SEO. The discovery phase revealed a necessary first step: creating a clear point of reference for the consultancy’s work, people and assignments. The website needed to support that first encounter, then provide a lasting home for its publications.
A new web presence built from existing brand guidelines and corporate content. Founding collaboration: ARMD is led by a co-founder of Mad Makers.
02 / Three decisions that set the direction
The preparation included a review of 18 websites: structure, navigation, content, references and contact journeys. It helped establish the sector’s expectations and inform the design decisions.
On the websiteA hierarchy connecting the consultancy, its expertise, assignments and publications.
ARMD’s brand guidelines were the starting point. Typography, composition and motion extend that identity to the screen. The corporate content is organised into pages with distinct roles.
On the websiteExpertise pages explain the offer, a methodology page sets out the approach, and case studies show the work.
Early discussions considered two websites. A practical question from the client, which address to share, prompted a rethink. The published version now brings the journeys together under one domain, in French and English.
On the websiteOne address to share, pages that can be accessed directly and several ways to get in touch, including an executive diagnostic.
03 / What is live
FREN
From first contact to in-depth content.Consultancy, team, expertise and method: each page answers a specific visitor question.
Case studies, analysis and commentary have dedicated pages that can be read and shared.
Contact, executive diagnostic and booking. The code supports tracking these interactions with Analytics, after the visitor consents.
The foundations of the published site
AstroTypeScriptGSAPVercelGoogle Analytics 4
04 / Dated, verifiable observations
Launch is followed by checks. Here is what was observed on the published website on .
Accessible sitemap URLs
HTTP 200 responses · FR + EN
French homepage · 3 tests per device type
Lighthouse 13.5.0 · 25 September 2026
Accessibility
100/100In every test, on mobile and desktop.Best practices
100/100In every test, on mobile and desktop.Technical SEO
100/100In every test, on mobile and desktop.87 / 84 / 84out of 100
Simulated device and slow 4G connection.61 / 60 / 95out of 100
Variation that needs investigation.These scores describe lab tests on a single page. They certify neither full accessibility compliance nor a Google ranking. Desktop performance varies considerably between runs: the best score is not presented as a constant result.
The sitemap check verifies that URLs are accessible; it does not confirm that they are indexed. PageSpeed did not have enough public CrUX data to report real visitor experience. This case study makes no claims about traffic or conversions.
A closer look
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