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Visual identity and art direction A visual language of your own.

Identity & content

Art direction, visual identity and copywriting: I give a coherent form to what your business wants to say.

Let’s talk about your project

What we build together

An identity
that holds together.

For a service business that is launching or stepping up, a brand or venue that wants to be recognised at a glance, or a cultural project that needs a world of its own. Your identity gives your website, documents and social channels a single voice.

I start with your business, audiences and references. We choose the formats and deliverables together, then define them in the quote.

  1. 01

    Art direction

  2. 02

    Typography and colour system

  3. 03

    Website copywriting

  4. 04

    Adaptations for your materials

Identity from €900 excluding VAT

Scope and terms specified in the quote.

Frequently asked questions

The answers
before the quote.

How much does a visual identity cost?

A visual identity starts at €900 excl. VAT. Together with the website, it costs €3,200. We choose the formats and deliverables together, then define them in the quote.

What does a visual identity include?

Art direction, a type and colour system, page copywriting and versions for your formats: website, documents and social media.

How does the work unfold?

I start with your business, audiences and references, then show you directions. You take part in the choices up to the final version.

Can you start from existing brand guidelines?

Yes. For ARMD, the firm’s guidelines were the starting point and were extended on screen through typography, layouts and motion.

From idea to screen

See it
take shape.

Good questions.

What budget should I plan for?

Three packages: essential site at €1,500 excluding VAT, showcase site at €2,200, identity and website together at €3,200. More ambitious projects (3D, interactions, online shop) start at €4,500. The quote sets the scope before work begins.

How long does a project take?

Allow 10 to 14 days for a simple website once the content is approved. More extensive projects follow a timeline set out in the quote.

Will I be able to manage my website?

Yes. We agree on which content you need to manage. If a CMS is included, delivery comes with an introduction to using it. You receive the access credentials and source code.

What happens after launch?

Support and any further development are specified in the quote. Maintenance and SEO can be arranged separately.